Stop Letting Them Fool You

I wonder how many people realize that they are being duped every single day? With health and wellness becoming a bigger business every single day, obviously there are tons of people lining up to take a piece of the pie. The thing is that few products on the market are worth the effort. I am often approached by someone wanting to have me buy the latest health elixir. These vary from herbal blends, to antioxidant juices, to super supplements. The things that I look for are very specific in order to determine if what I am looking at is a worthy investment or not.

First, the product must have some kind of scientific proof behind its use. By this I mean that it must be tested to be useful instead of just relying on testimonial evidence that it works. When tested, it has to be done in a scientifically verifiable way. Many companies say that their product lowers cholesterol or lowers risk of heart disease but the "science" is based off of group sampling instead of double blind con troll studies. The problem with this is that there is no control for other factors in the person's profile, the ability for power of suggestion to affect outcomes and that many times the participants were already be livers.

Second, the product has to have come before the company. When a company starts with the intention of making money and then develop es a product later, it tells me that the product is least important than the money. Instead, if there is a well document phenomenon involving a supplement that is then identified as a need to have product picked up by a company in order to increase distribution then you can be sure that the product will outlast the hype.

As a doctor, I can't afford to back every new hyped product on the market. I need things that work, are safe and can be duplicated. Everyone should use discretion when evaluating an opportunity or product for its standards not the glossy publicity it receives.